You want to start a business, you have very little resources, well this is just what you should read that I came across;
Many new businesses are started because someone loves the activity and wants to earn money doing it. There's nothing wrong with this - in fact, most small business experts agree that you'll have a better chance of success doing something that you love. But there's quite a difference between being involved in a hobby and taking it to the level of a business. (Please see the former Workshop, Should You Turn Your Hobby Into a Business?) If you're thinking of starting a business based on your interests, and have limited time or resources, don't worry. You can "bootstrap" your way to gaining the required expertise.
There are three main ways to bootstrap yourself into a new business: 1. study the necessary techniques using books, video tapes or the Internet; 2. associate with someone who's already an expert and have them teach you as you go; and3. gradually phase into the work through on-the-job training, perhaps as a part-time employee.VThe first thing to do when you want to start a new business is become as expert as possible by reading everything you can find on the subject. This may involve going back to school, although this costs money and takes time away from your primary money-earning job. There are situations, however, in which you'll have no alternative but to attend classes or spend evenings self-teaching yourself.
Working directly with an expert can be the best way to gain expertise in a field. One extremely successful graphic designer I know actually started making money in the business before she knew anything about it. How? With a background in fine arts, she read all the books she could find about graphic design. Then she contacted a manufacturing company and secured a graphics job from them to produce a series of brochures. The work needed to be finished in a specific amount of time, and the company would pay as each stage of the project was completed. Based on this, the apprentice graphic artist hired an experienced graphic artist to do the project - and worked hand-in-hand with the "expert" at every stage. Both made money, and in the process the beginner became more familiar with all the ins-and-outs of the trade. By the way, this beginner did have some business expertise and contacts in certain industries, which she used to attract clients. Bootstrapping usually works most effectively when one already has a good general understanding of business- in particular, of sales and marketing.
What did she do then? She contacted other companies, securing another contract to produce a new company logo, letterhead, business cards, etc. Again, she hired a veteran graphic artist who was between jobs. This expert was more than happy to have the work, and to show her the ropes as the project was completed stage by stage.
The result? Within three months the fledgling graphic artist had become accomplished enough to perform most graphic tasks on her own. Whenever she ran into something she couldn't handle, she simply hired someone else to help - at a slightly lower rate of pay, then worked along with the person to learn as she earned. "It took me about a year before I considered myself adept enough to be completely on my own," she says. "By then I had a solid portfolio of sample work to show potential clients. I felt confident enough to stand on my own, and I had developed good working relationships with other graphic artists I could call in on really big jobs."
This method of bootstrapping can work in almost any business. Exceptions are fields in which state or federal licensing is required (these usually involve formal education and apprentice periods). Be creative and apply this technique to your own chosen field. There may be some limitations to how quickly you can bootstrap your way to the top, but perseverance and self-motivation ultimately will pay off.
Wednesday, December 31, 2008
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